SBellPR

 There’s nothing like fresh content in the morning to perk up a company and re-establish it as a thought leader. We all now know that good articles and blog posts are one of the best ways to SEO a company, establish a following and develop an industry leadership role. As content writers, we were amused and interested to see a new report this month at PewInternet.org which gives  companies strong reason to beef up their Internet content. The report, “The Internet and the Recession,” states:

“Some 69% of all Americans have used the internet to cope with the recession as they hunt for bargains, jobs, ways to upgrade their skills, better investment strategies, housing options, and government benefits. That amounts to 88% of internet users.”

It also emphasized that 52 percent of Americans have been hard hit by the recession. What this means is, if your company has a service or product that can help consumers through this hard time, now is the time to optimize content about that product or service and make sure it is well distributed throughout the Internet. Your customers are searching for you. Whether you are a financial planner, bankruptcy attorney, headhunter, realtor, training or education provider, or a fictional writer, you most likely have an offering that can spell relief to some niche. For instance, you may have a small boutique PR firm that can provide major relief and value to companies who are paying large-agency retainer fees. This is a message (and yes, shameless plug for us) that you would want to get out there.

My only warning is this: If your company is considering a blog, know that blogs require constant upkeep in the form of fresh content, and it is better from a brand-image perspective to never start than to start and quit. Several studies indicate that most blogs are abandoned soon after creation (with 60 to 80 percent abandoned within one month), Besides, there are plenty of other ways to distribute your content on the Web.

So, contact your content writer or online PR specialist and make your case on the Internet now while your prospects are looking for all forms of recession relief.