SBellPR

Many times I find that companies believe a PR program is just sending out one press release after another, period – end of story. What they don’t realize is this is not the best way to have their stories heard. Press releases are good for getting a news brief here and there and for SEO purposes, if your [...]

It’s been awhile since we’ve had a Whuzza Hot honoree. But, this week Yahoo and Snapple are too hot to go without mention. Yahoo has launched a 3-minute sports show called “Out of Bounds,” which is extremely entertaining and snort-snapple-out-your-nose funny.  The show features sports’ lighter moments and bloppers. Snapple wins the the ‘just too smart’ [...]

The Public Relations Society of America just made all its members aware of new governmental policy regarding blogging. Lately, I’ve felt the whole social media scene has become the wild, wild west. In surveying people in my circles, I recently asked “What are your 3 biggest challenges with social media.” One answer came back “knowing [...]

I have to give it to the Morton H. Meyerson Symphony Center – as hot as ever! It is their 20th anniversary, and the gala bash celebration on Saturday night was an impeccable event that left the attendees with a renewed appreciation for the music hall and its genesis. Seeing the I.M. Pei building festoon [...]

They say “a picture is worth a thousand words,” but, nowadays, a picture or video can be worth more than a thousand clicks. Video watching is the number one social media activity performed every day on the Web. According to the Universal McCann Social Media Tracker, in 2006, 31 percent of social media users watched [...]

 There’s nothing like fresh content in the morning to perk up a company and re-establish it as a thought leader. We all now know that good articles and blog posts are one of the best ways to SEO a company, establish a following and develop an industry leadership role. As content writers, we were amused [...]

Just yesterday I had yet another conversation with a client who is skeptical about using Twitter for business. “Isn’t it just a bunch of people sending out nonsense like ‘I’m going out for a cup of coffee’ or ‘I think I’ll take a nap now?’” No! There’s plenty of that with the people who are [...]